A New Chapter in Orlando Sandwiches
Where Premium Quality Meets Neighborhood Hospitality
MEET WILLIE
Restaurateur & Founder
Welcome to Deli Counter Sandwich Shop — the newest addition to Orlando's vibrant food scene, brought to you by Willie, the passionate restaurateur behind the beloved Willie's Pinchos.
With years of experience crafting unforgettable dining experiences, Willie saw an opportunity to bring something truly special to the neighborhood: a different type of sandwich — one that honors tradition while elevating every ingredient to its highest potential.
"I wanted to create a place where quality is never compromised," says Willie. "Where every sandwich tells a story of craftsmanship, premium ingredients, and genuine care for our customers."
Our Promise
Quality First
We exclusively use Boar's Head premium meats and cheeses — the gold standard in deli quality. No shortcuts, no substitutes.
Fresh Daily
Our signature house-made lemonades are crafted fresh every day using real fruit and pure ingredients.
Made With Care
Every sandwich is crafted to order with attention to detail and passion for great food.
Right Next Door to Willie's Pinchos
Deli Counter Sandwich Shop is more than just a new restaurant — it's an extension of Willie's commitment to bringing exceptional food to our Orlando community. Located right next door to Willie's Pinchos, our sandwich shop complements the flavors and hospitality you've come to love.
Whether you're craving the Latin-inspired flavors of Willie's Pinchos or a classic deli sandwich made with premium Boar's Head ingredients, you now have two incredible options side by side.
Same neighborhood. Same dedication. Two distinct flavors of excellence.
